So, we’ve pulled together the data points that every marketer should be aware of.With 11% of shoppers planning their Christmas spending months before the holiday season begins, the window of influence for gift ideas is widening.While two-thirds of holiday season purchases are planned, digital platforms still influence shopping decisions.Price and promotion become even more significant during Black Friday week. Are these Americans unsure about how much they spend or embarrassed about not managing their finances properly?Based on this, we can assume that most people either wait for special Christmas discounts to do their shopping or are simply lazy too disorganized to buy their gifts in advance. With nearly half of UK shoppers already watching reviews and another 17% planning to start over the next year,Online research is even more important when it comes to millennials, with 86% using Search compared to 68% of total shoppers.Interestingly, shopping-related online video viewing is at its highest after Christmas week.Almost three-quarters of shoppers who use Search during the holiday period also visit a store at some point.1,6 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days.
More than a quarter of UK shoppers are planning to start shopping for Christmas earlier than they did last year, a new study suggests. According to Christmas statistics, women are more compassionate and, therefore, more likely (51.4%) to have lied than men (35.5%). The report focuses on the retail sector, and all data has been aggregated and anonymized to produce a diverse analysis set.
Q22A – Tab 170]3 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. With a high chance that they’re lying to protect your feelings, you’ll never really know if you’ve got the right gift for your better half.For nearly half of the U.S. women surveyed in the making of these Christmas spending statistics, diamonds are still a girl’s best friend. Q22F – Tab 153]5 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. The leader of the pack is Generation Z (87%), followed by millennials (75%), while Generation X (62%) falls just behind the overall average. Of the nearly 2,500 shoppers surveyed to compile Deloitte’s Christmas spending statistics, 61% would offer up their personal information in exchange for special promotions and discounts. [Reduced base: Excludes “Don’t Remember” (n=2,831). In 2019, around 70% of consumers used smartphones for holiday purchases. The Prince of Wales led a two-minute silence, marking the day World War Two ended with Japan's surrender. Every weekday evening we highlight the consequential market news of the day and explain what's likely to matter tomorrow. In 2018, the amount spent on gifts was the highest it’s been in nearly 10 years: $525.What’s even more interesting is the fact that gift cards are in high demand. Justin Sullivan/Getty Images [Occasional: Holiday In-store Shopping Occasions (n=1847). This figure shows how important it is for retailers to invest in effective marketing campaigns that will draw in customers during the holiday season.They say you first have to love yourself before you can love someone else, and these holiday statistics seem to confirm that. Third on the wishlist are gift vouchers, with 42.2% of women saying they’d be happy to receive some credit at their favorite shop. The remaining $985 goes towards costs like entertaining, going out, and buying outfits to wear during festive celebrations. 27.1 million real Christmas trees were sold in 2017. Despite that, it’s hard not to notice the emerging mobile-first trend. 1. When it comes to high-end generosity, 12.5% of Americans spend more than $300 on their spouses during Christmas. Combined, these indecisive shoppers represent nearly half of American Christmas consumers.
Q12C – Tab 34]13 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. Despite that, research has also shown an increase in the popularity of large-scale merchants, from 44% in 2017 to more than half in 2019.