Skip to content
They were also prone to expressing humor, sadness, and shock through visual means. you can’t Love and Haha a post at the same time).An enormous, but perhaps less obvious part of Reactions’ success is owed to their design.As Geoff Teehan, Facebook’s product design director, noted, According to Teehan, Facebook based Reaction’s design on two key principles:Over a nearly year-long design process, the team investigated numerous iterations of what would become the new Reactions dock.Once the final set was chosen, Teehan’s team brought an animator on board to breathe life into the Reactions we’re all so familiar with today.But what fun is an emoji if it doesn’t acknowledge the special occasions of its loyal usersFacebook stepped up their Reactions game in 2016 with the release of additions to the lineup for special occasions—such as Wondering why Facebook didn’t make life easier for themselves by just giving into the many requests for a simple thumbs-down button?“Binary ‘like’ and ‘dislike’ doesn’t properly reflect how we react to the vast array of things we encounter in our real lives,” Yep, human beings are complex creatures, and so our emotions.After much user speculation, Facebook has at last confirmed that using Reactions influences the way a user’s News Feed looks. Mark Zuckerberg had finally conceded that the platform needed a more nuanced way for users to interact with posts, for the obvious reason that not every post is likable. To change a reaction, hover over the message, click React and click the reaction you want to change to. Given the traumatic year that was 2016, you’d think the sad reaction would top them all.Victoriously though, it was the Love button that (fittingly) got the most love—accounting for As the Facebook team continues to refine its Reactions algorithm, brands should assume that listening (and responding) to user reactions on posts will become increasingly important to social success.To learn more about Facebook’s evolving algorithm check out our post Get expert social media advice delivered straight to your inbox.An experienced SaaS content writer, social media and marketing expert based in Vancouver and working remotely with teams across the UK, Asia and the US. That, too, was an engineering problem. Learn how to customize your privacy settings so you can confidently share your moments. Connect with friends, family and other people you know. The team toyed with various layouts. Keltner says he suggested that Facebook incorporate voice into the reactions to clarify the signal even further. You can change or remove your reaction to a post or comment on Facebook. Then they tested them with users.Geoff Teehan, another design director at Facebook, explains that Reactions needed to fulfill two main criteria: universality and expressivity. The team attempted to exploit the subtle visual cues that differentiate facial-based emoji through a variety of stylistic choices. If you don't see the option to react to a message, try updating your app to the latest version . “When we built the stickers for Facebook the most common thing people sent was love,” Keltner says. In early tests, the design team heightened the color saturation and bolded the outlines. That’s 800 million a day. This change by Facebook incentivizes the connection between brands and their consumers, strengthening their resolve to make Facebook a place for relationships of any sort. In two weeks' time, we'll probably forget they weren't there from the start. So they tried the opposite, grouping all of the reactions into a single counter. Zhuo and the team began by analyzing how a subset of Facebook users from around the world used the platform. The challenge for Facebook was deciding Distilling the vast range of human emotions into a single row of emoji Facebook decided to focus on the sentiments its users expressed most often. “Angry, in particular, becomes a lot more alive with eyebrows,” Teehan adds. The most obvious option was to present all six emoji beneath every post, with a number signaling how many people had selected each. Zhuo explains, “As somebody who is just scanning newsfeed at a glance you could understand... the general sentiment of how people are reacting to the story.”Facebook has never been afraid to alter its design, and those changes have not always been well received. But that solution “began to break down even in internal testing,” says Teehan; posts with a lot of reactions became too cluttered with feedback. "Use of and/or registration on any portion of this site constitutes acceptance of our Facebook Reactions, the Totally Redesigned Like Button, Is Here To react to a post or comment, hover over Like and choose a reaction. © 2020 Hootsuite Inc. All Rights Reserved. Life is, after all, a nuanced affair and not every moment is like-worthy.In this post, we’ll take a look at everything you need to know about Facebook Reactions—how they impact the feed, and how brands can use them to their advantage.Reactions are Facebook’s line-up of emoji that allow you to react to posts with six different animated emotions: Love, Haha, Wow, Sad, Angry, and, the classic Like.After years of requests for a “dislike” option, Facebook started rolling out Reactions in late 2015 to give users a more nuanced way of expressing their sentiments to posts. “Mark gathered a bunch of people in a room and was like, 'hey we’ve been hearing this feedback from people for a really, really long time,'” recalls Julie Zhuo, a product design director at Facebook who worked on the reactions product. So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.”While Facebook currently weights all Reactions the same, apparently one reaction trumped them all in 2016. You can see the new heart by pressing on an existing reaction to change it, ... a product designer at Facebook, was testing the reaction on his own posts, another hint it was coming. The most popular reactions appear below the post or comment as icons (example: ).Keep in mind that you can only leave one reaction per post or comment. People used the hearts-in-the-eyes emoji more than any other. For "Haha," a squinty-eyed emoji tilts its head back in a fit of laughter. Facebook’s Reactions bear a close resemblance to several established Unicode characters, with some minor tweaks here and there.
Because let’s face it, some life events aren’t befitting of a Like (deaths, break-ups, disappointing election outcomes, etc. ).Reactions work in the same way as the original Like button and appear on any post.To choose the reaction you want, simply hold down the Like button (or hover with your mouse if viewing from a desktop) and a menu will appear showing the six reactions.Once you add your reaction, it’s lumped together with the Likes and other reactions under the post. If all goes according to plan, the new reactions will integrate seamlessly into the existing platform.