In a video shared on Rare Beauty's Instagram feed, Gomez opened up by explaining the empowering mission behind her brand. It's all about makeup. "I live in a time where it's all about face. "It will be a fully diverse range and we want to make sure we sample the right products to the right shade.

Selena Gomez's upcoming brand, Rare Beauty, is debuting its first #WeAreRare community call on February 28.

Rare Beauty announced the news on Instagram with a series of slides explaining the Rare Impact Fund, the goal of the initiative and the reason for launching it. "Your source for entertainment news, celebrities, celeb news, and ​celebrity gossip. "And that can be exciting and fun, but at the same time it can just be a bit dangerous," the Disney alum explained. "That's Rare Beauty. "Gomez went on to note, "I felt like that's kind of who I am.

Check out the hottest fashion, photos, movies and TV shows! "And so much comes back to the word 'rare' and celebrating the unique. We want to celebrate why you're rare. She's been doing that [messaging] a lot with the album, and that's just a segue to the beauty aspect. "Is it possible that this community could eventually influence future product launches? "While the product won't be in Sephora stores until later this summer, you'll want to hit up your local Sephora to get your Color IQ number prior to submitting. Selena Gomez has founded a beauty brand called Rare Beauty..

"Welch clarifies that if you aren't among the initial 50 or fewer Rare Beauty community members chosen, it doesn't mean you won't have an opportunity to join at a later date. Our goal with the Rare Impact Fund is to raise an … Read Rare Beauty's Instagram post about the Rare Impact Fund below. It will launch at Sephora in summer 2020. I want people out there to feel beautiful exactly how they are. Which is great because between early trials, IRL events, and exclusive merch, it sounds pretty dang cool.

"So I wanted people to feel like makeup is something you can enjoy, it's not something that you need. "Every type of human — however you look, however you love — is welcome," says Gomez. "The actress concluded her video message by stating, "Any girl, woman, boy, whoever they are, they can just feel beautiful just exactly how they are. I'm very authentic, I've very real with my fans, so I'm excited that I got to venture into this. On Tuesday, February 4, Selena Gomez went live on Instagram to announce the upcoming launch of Rare Beauty, which appears to be predominantly a makeup brand. "Ultimately, I hope it's a safe place where people can chat, have fun, and support each other. View this post on Instagram.

Makeup is something to enjoy, not something you need. "This will help us with potential product sampling," Welch explains.

"I'm SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com," the 28-year-old star In a video posted on the Rare Beauty Instagram on Tuesday, Gomez said that we're living in a time where it's "all about" appearance.

So whether you're sending in a submission today — or sometime down the line, keep this in mind: "Authenticity is one [quality that embodies the brand], so are empowerment and positivity," Welch says. "If you read that last sentence again, yes, it's a bit of a clue (fine, not a very detailed one) that the line will either include color cosmetics or possibly even complexion products, but we'll leave that to you to decode. It's an invitation to share your story (in this case, what makes you "rare" because duh, the line is called Rare Beauty), along with your Sephora Color IQ (to help shade-match you to the Rare Beauty products for you), and your Instagram handle. Your source for entertainment news, celebrities, celeb news, and ​celebrity gossip. 1.3m Followers, 11 Following, 50 Posts - See Instagram photos and videos from Rare Beauty by Selena Gomez (@rarebeauty) "The community call will bring upwards of 50 people together to join the mission of the brand, getting early access to product, exclusive merch, and, more importantly, making new friends and connecting to each other. And now she's back with more news: Rare Beauty will launch its first #WeAreRare community call today, Thursday, February 27.What is a community call, you ask?

Selena's makeup company Rare Beauty will put 1% of sales toward the fund, along with money raised by partners, with hopes of raising $100 million … Check out the hottest fashion, photos, movies and TV shows!On Tuesday, Aug. 4, the superstar singer announced the launch date for her makeup brand in a message to her fans on social media.

In a video posted on the Rare Beauty Instagram on Tuesday, Gomez said that we're living in a time where it's "all about" appearance.